Lesson 1 Notes

Media Studies

Music Video:

- A look into the technical codes and conventions of a music video.

Technical Codes:

- Camerawork. Camera movement, angle and shot distance all need to be analyzed.

- Editing- Fast cut montage grips the viewers. This assuring multiple viewing. CGI

- Chroma-key (Green Screen)

Andrew Goodwin:

1. Music videos demonstrate Genre characteristics.
2. There is a relationship between lyrics and visuals.
3. There is a relationship between music and visuals.
(Amplifies, illustrates, contradicts)
4. The demands of the record label will include the need for many close ups of the artist and the artist may develop motifs which occur across their work. (A visual style)
5. There is a frequent reference to the notion of looking and partially voyeuristic treatment of the female body.      
6. There is often intertextual referencing.